SmartStore™ allows retailers to create personalized, interactive in-store shopping experiences, bringing a retailer’s omni-channel marketing strategy into the store where 80% of consumers purchases happen.
Using BTLE beacon technology and smart customer loyalty apps, SmartStore™ provides retailers unparalleled insight into their customers' behaviors and preferences by giving them the ability to create a personalized in-store shopping experiences for customers, while also driving demand. SmartStore™ turns any customer's phone into a personal shopping concierge that engages shoppers with while they shop with incentives, product information, and customized recommendations.
SmartStore™ enhances your omni-channel strategy with long-term customer loyalty, growth, and increased conversions.
SmartStore™ is the only beacon solution that integrates with your CRM systems and provides personalization based on rich customer data. Through SmartStore™, companies gain real-time data analytics making it easier to engage with customers and create branded marketing messages specific to their interests.
Transform your customer's smartphone into an engagement engine. SmartStore™ provides companies with detailed customer preferences and feedback based on retail floor models and with site campaigns and promotions. Companies can leverage SmartStore™ to create personalized incentives to drive store visits and product sales. By pulling data from your CRM, SmartStore™ allows you to extend traditional displays with digital aids that give customers an in-depth view into the products they care about.
Through SmartStore™, companies can automate product suggestions based on customer interest to increase Units per Transactions (UPT). SmartStore™ allows customers to streamline checkout through a mobile payment system. Once the sale is complete, companies can leverage SmartStore™ to access and analyze the vast amount of customer data to create targeted follow-up campaigns based on an individual's in-store behavior.
How It Works
While a customer shops, SmartStore™ collects individualized location data using small beacons placed throughout a retail store. This data reveals which departments a customer spends time in and which products they're interested in so that you can push targeted offers and customized messages in real-time. All information is stored in that customer's Salesforce profile, allowing you to create tailored follow-up marketing campaigns.
Designed to be a part of your mobile loyalty app, SmartStore™ integrates mobile functionality, BTLE beacons, Salesforce Marketing and Service Clouds, and your POS systems. Combining detailed in-store location data with Salesforce results in a richer, more personalized customer experience like never before.