There is a multitude of emerging and maturing trends that are significantly changing the way consumers research product information, compare prices, and buy items. Some of these trends are even changing the way consumers interact with the retailer they buy from or may be thinking of buying from.
Retailers are taking cues from these trends and, in turn, are changing the ways they market to, engage with, and sell to consumers as a result. Retailers of all sizes and across product categories are keeping pace with these disruptions and innovations by connecting retail systems and creating a comprehensive, 360-degree view of customers. This new, enhanced picture of the modern shopper is thus allowing these retailers to examine customer insights, better understand their preferences and personalize engagement across channels.
Does this seem like a daunting task that will take a lot of time and financial investment? Not so. Download the Connected Customer Service: The New Imperative for Creating Compelling Shopping Experiences brief below to find out how retailers can seamlessly integrate their systems and customer service experiences with Acumen Solutions and Salesforce.