Improve Business Systems - Create Raving FansBusiness ChallengeComcast Spectacor, a sports and entertainment firm that owns and operates sports franchises and stadiums, manages concerts and entertainment venues, and owns and operates food and beverage facilities, required sales and service enhancements to make their customers "fans for life."
SolutionAcumen Solutions, drawing on its deep Customer Relationship Management process re-engineering and cloud computing experience, was well positioned to customize and deploy an integrated technology solution that fulfilled the business requirements. Some of the advantages that Comcast Spectacor now enjoys include:
Technology & Skills
Return on InvestmentIn a relatively short period, Comcast Spectacor was able to attain the following benefits directly from the successful implementation of this solution: Financial Benefits The project produced the greatest possible value relative to its cost by streamlining business processes and improving customer service which resulted in customer satisfaction and new cross-selling opportunities. By correcting deficiencies, Comcast Spectacor significantly improved the quality of its data to better manage leads, contacts and accounts which produced thousands of new opportunities. The company generated sizable financial benefits by enhancing measures taken to validate and maintain the integrity of data such as eliminating duplicate records or invalid and out-of-date information. Effectiveness The client attained significant value having the ability to easily track communication with the customer from lead through post-sale activities along with information such as customer status, enhanced demographic information, lead source information, enhanced cross-selling data and transaction history. Strategy The successful delivery of the solution enabled the client to create strategic objectives in order to communicate with each customer in a personalized and direct manner. Ultimately, Comcast Spectacor acquired a more personal relationship with its customers, enhancing the overall experience of fans. Efficiency By providing quicker and easier access to data and adapting new business processes and requirements, the client increased producitivty and efficiency for sales and service personnel and therefore optimized its revenue. |
Practice Highlights"Deploying the right CRM system can make the difference in building customer relationships. Acumen Solutions was chosen because not only are they experts on Salesforce.com implementations but they really understood the importance of and the approach to integrating the ticketing data into Salesforce.com."
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