The Travel Channel

Our Fortune 500 Media client wanted to leverage popular social media outlets to engage its website audience and further expand its online brand. To accomplish this goal, the website needed to offer fresh content, ranked by popularity, based on Facebook “Like” totals. The content itself was hosted on proprietary servers and, thus required integration with Facebook’s rating data.

Solution

Acumen Solutions was hired to develop the front-end web implementations for a site-wide redesign, including integration with third-party offerings. For site enhancement sub-projects, Acumen applied its full software development life cycle methodology and leveraged Facebook Public APIs to build out a solution that integrated with the client’s content management system, as well as web analytics database.

The final product was the first instance of deep social media integration and pioneered the architecture for other client web sites. It was designed to be reusable and became the basis for the client’s social media implementations.

Technical/Business Expertise

Acumen Solutions conducted several requirements gathering meetings and extensive research into Facebook Web APIs to determine the best code architecture to employ.

Our front-end web developers:

  • Evaluated multiple possible methods of implementing Facebook “Like” widgets,
  • Determined specifications for cross-system communication services to be implemented,
  • Advised the client on security best-practices,
  • And worked closely with back-end and front-end application developers, the design and UX team, and other key stakeholders to architect a full end-to-end solution.

Throughout the process and post-launch, Acumen Solutions performed multiple testing cycles for quality assurance of each integration point.

Return on Investment

In the initial three months after implementing this feature, the client’s Facebook page fan base increased an average 5.34% monthly, and is rapidly approaching 5 million fans. Facebook became the 7th largest traffic referrer to the client website month-to-month.