Major US Telecommunications Carrier
Wireless Broadband Market Launch Command Center

Business Challenge

An established telecommunications giant created a new entity to launch an emerging wireless broadband technology in the U.S. while preparing to merge with another entity. There was a significant risk inherent in this consumer untested technology, in addition to the challenges of defining a new marketplace with the product. The client had to quickly unify disparate organizations to meet deadlines, interdependencies and ultimately to ensure a successful market launch.

In anticipation of potential launch risks, technical issues and business challenges, a Command Center was established to orchestrate and oversee the launch. The main objective of this PMO organization was to mitigate launch risks, identify and manage technical and business issues, and facilitate open communication between functional groups in order to ensure smooth market along with product and service launches. The Command Center became the central point of communication to management and executive teams regarding program status, project plan status, and critical issue resolution.

The Solution

Acumen Solutions leveraged its well defined PMO methodology to define and establish a Command Center to manage this mission critical engagement. Their experienced consultants ensured efficient plan execution and enabled enterprise wide communication to key stakeholders during the build, implementation and launch phases. The Command Center served as the central point of contact to coordinate, monitor, and facilitate activities associated with the launch and post-launch activities. The team served as an integral part of the issue management phase of the project, and was responsible for notifying key stakeholders of high priority issues and facilitating the resolution of these issues. The team prepared and delivered upstream communication of program health and progress of launch events.

 

Technical/Business Expertise

Technology expertise used by Acumen Solutions consultants during this project included:

• Program Management
• Project Management
• Risk Analysis and Mitigation
• Business Strategy
• Business Analysis
  

Return on Investment

Acumen Solutions team members leveraged their PMO and management consulting capabilities in effectively handling critical tasks and communication with the executive team working on launch activities. By accomplishing Command Center objectives with the client, the team was instrumental in identifying and tracking issues that impacted project timelines and customers. Acumen Solutions’ consultants met rapid schedule changes and requests to ensure superior levels of service and support – which ultimately culminated in a successful and historic national market launch.

The team developed the following documents for use as reference material in future launches: Command Center Strategy Document, Command Center Communication Plan, and Command Center Issue Management Report. In addition, the team developed a ‘playbook’ for future market, product, and service launches to help ensure consistent and efficient launch activities for future market launches.

 

Major US Telecommunications Provider: Wireless Broadband Marketing Launch Center (PDF)