Silverpop

As a partner and client of Silverpop’s campaign management solution, Acumen Solutions specializes in delivering these services around their software:

  • Marketing metrics aligned with corporate strategy
  • Data strategy and integration for more effective marketing campaigns
  • Legacy system integration
  • Testing and support

About Silverpop:

Silverpop's on-demand digital marketing platform helps marketers succeed in turning prospects into customers—and customers into fans—through the creation, automation and delivery of relevant, multichannel messaging.

Companies rely on the Silverpop Engage platform to create and manage sophisticated email marketing campaigns that reach millions of individuals—one at a time—engaging prospective customers and enhancing lifetime customer value and brand loyalty. Silverpop's marketing automation capabilities enable B2B marketers to efficiently manage leads and drive qualified sales opportunities through scoring and by nurturing campaigns that move prospects from interest to conversion.

Silverpop's industry-leading thought capital, strategic counsel, service and support helps B2C and B2B customers with the precise level of training and advice needed to quickly improve campaign results and ROI.

Why Silverpop?

  • The Cutting Edge of Marketing Technology and Thought Leadership—Silverpop consistently offers the newest, most innovative features and functionality to give your marketing efforts a competitive edge.  You can expect this trend to continue because Silverpop is led by the most influential thinkers in the industry.
  • A Fully Integrated Suite of Digital Marketing Solutions—Silverpop provides a full suite of marketing services that enables you to segment and engage your customers and prospects from first click to lifetime customer. Silverpop's Engage platform integrates email with landing pages, surveys, lead scoring and management, and more—all automated and available on demand.
  • Far Greater Ease of Use—Silverpop offers uniquely easy-to-use solutions that feature a rich, quick, Web-based user interface that enables you to transform complex procedures into simple point-and-click tasks—from assembling and reviewing dynamic content to analyzing and reporting on campaign performance in real time.
  • The Absolute Best in Service and Support—Most of our clients are sophisticated and capable marketers. Still, in the highly demanding and ever-changing landscape of Engagement Marketing you can rest assured knowing that Silverpop will always offer you the exact amount and type of assistance needed to keep your marketing efforts on track and on schedule.  Our client support team has satisfaction ratings that consistently exceed industry averages and live support is available to all clients 24 hours a day, seven days a week.  Beyond support, any of your tactical or strategic needs can be met clearly and completely by our team of professional services experts.
  • Dramatically Increased Efficiency and Productivity—Silverpop streamlines complex processes to just a few simple clicks:

    Click. Segment customers and enable precision targeting
    Click. Change dynamic content
    Click. Optimize message delivery with Send Time Optimization
    Click. Automate outbound messaging
    Click. Send alerts to your sales team based on customer behavior
    Click. Enable collaboration across your organization
    And much more.
  • The First Solution Fully Integrated with Social Networking—Silverpop offers one-click posting to social networks like Facebook, MySpace, LinkedIn, Twitter and Bebo. When you include this capability in your emails or landing pages, your customers can share your content on a social network, exposing your offer and your brand─along with their recommendation─ to millions of users.  Best of all, you can track how successful these campaigns are at spreading your message.

Clients come to Silverpop because they want a company that will help them connect deeply with customers and tap into email’s unrivaled potential for cultivating customer relationships while achieving high ROI. Our software increases your efficiency, while our innovative features help you drive more conversions with less effort. The world’s leading marketers choose Silverpop because they demand a partner as committed to their success as they are.

www.silverpop.com